Florecer
The Palacio de Cibeles in Madrid filled with Colombian flowers on September 15th. Under the Galería de Cristal, AGUA by Agua Bendita opened Madrid Fashion Week with Florecer, a collection that carried the tropics to Europe and let them bloom under Madrid light.
Where Colombia blooms,
Florecer is born.
Flowers that grow nowhere else in the world, born of our heritage, our craft and our embroidery. Carnations, chrysanthemums and alstroemerias, the floriculture of an entire country, brought to the stage.
Forty looks moved down the runway, in a Spring Summer 2027 collection. Hand embroidery, illustrated prints and signature silhouettes, now opening Spain's most important fashion week.
Inside the Show
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Details
Hand embroidery and appliqués made flower by flower, the craft behind every look.
Stage
The Galería de Cristal at the Palacio de Cibeles, and the Colombian flowers that dressed the runway.
Front Row
Chiara Ferragni, Elena Rose, Rosanna Zanetti, Constanza Etro, Candela Pelizza, Amelia Ochoa, Elisa Ochoa, Vanessa Domínguez, Inés de Cominges and other guests joined the Florecer show at the Palacio de Cibeles, Madrid.
Backstage
Aria Vega
Born in Barranquilla, Aria carries the Colombian Caribbean in her voice, one of the new faces of Colombian music, proud of where she comes from and carrying it to the world. For Florecer, Aria wears a custom AGUA by Agua Bendita look, more than 200 hours of embroidery and 1,996 appliqués, a garden grown entirely by hand.
Mari & Cata
Behind every embroidery, every flower, every look, is the vision of Mari and Cata, the creative directors who turned an idea into the collection that opened Madrid Fashion Week.
Colombia's flowers,
in bloom.
That's how AGUA by Agua Bendita closed its run at Madrid Fashion Week, with forty looks that carried the whole country, its craft, its history, its flora, down the season's most important opening runway.
the Latin American Fashion Awards, with flowers by @flowersofcolombia.